Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Consumer Behavior Short Case Studies

Case Study Search
Pricing Information
How to Order

1 | 2 |

Case Title		Case Code
Online Matrimony Services in India	Details	CLCB027
Blogging the Way to Victory	Details	CLCB026
Dove - Campaigning for Real Beauty	Details	CLCB025
Tupperware - Influencing Opinions through Word-of-Mouth	Details	CLCB024
The Harley-Davidson Experience	Details	CLCB023
Diesel - Style Dictator of the Rebels	Details	CLCB022
IKEA - Taking the Customization Route?	Details	CLCB021
Krispy Kreme - Maintaining Consumer Loyalty	Details	CLCB020
Shared Values - A Campaign Gone Hollow?	Details	CLCB019
GAP - Bridging the Gaps in its Offerings	Details	CLCB018
Intel's Entry into Consumer Electronics - Trying a New Trade	Details	CLCB017
Deloitte - Cutting the "Bull" With Bullfighter	Details	CLCB016
Evolution of the UPS Logo	Details	CLCB015
Kohl's Tie-Up with Est�e Lauder - Influencing Customer Perceptions	Details	CLCB014
Corporate Social Responsibility - Are Corporates Walking the Talk?	Details	CLCB013
IBM - Venturing into Life Sciences	Details	CLCB012
The Royal Warrant - Celebrity Endorsement	Details	CLCB011
Einstein - A Relatively Popular Personality	Details	CLCB010
Dave Thomas - The Guiding Compass of Wendy's	Details	CLCB009
Balbir Pasha - The Baadshah of Aids Campaigns in India	Details	CLCB008
Lloyds TSB - Galloping to the Campuses	Details	CLCB007
Elvis Presley - Still Rocking	Details	CLCB006
South Africa - The Tourism Destination	Details	CLCB005
Pepsodent - Charting Growth in Indian Oral Care Market through Segmentation�	Details	CLCB004
McDonald's - Winning Hearts in an Alien Territory	Details	CLCB003
Coke - Reaping the Benefits of Going Rural	Details	CLCB002
UPS - Researching to Re-brand	Details	CLCB001

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing